Bookkeeping and accounting for private practice ODs and MDs, whether you run a solo optical clinic, an optometry group with several doctors or locations, or an ophthalmology practice, led by Andrew Pizzello, CPA. Exam revenue, optical retail with real inventory, vision insurance reconciliation, equipment depreciation, S-Corp planning, and HIPAA-aware workflows. From $199/mo.
A typical OD practice runs two distinct businesses under one roof: an exam practice (services, vision insurance reimbursement) and an optical shop (real product inventory, retail sales, lab fees, frame and lens vendor relationships). Each has its own margins, its own cost-of-goods structure, and its own tax mechanics, and most generic bookkeepers cannot keep them apart.
The optical shop in particular is the part most bookkeepers fumble. Frames and lenses are real inventory with real cost of goods sold. Lab fees are a major COGS line. Vision insurance pays differently for exams versus materials. And remake, breakage, and warranty events all need clean accounting that does not silently inflate either revenue or expense.
We built our workflow around how OD practices actually operate. Every optometric client gets specialty optometry accounting: a P&L that splits exam from optical, real inventory tracking on the optical side, and vision insurance reconciliation, in an engagement led by Andrew Pizzello, CPA.
One-doctor practice running both exam and optical retail under one roof.
Exam-only practices, often subleasing optical to a separate owner.
Several ODs under one practice, with associate pay tied to production or collections and owner partner draws.
Vision therapy, low vision, dry eye, and contact lens specialty practices.
Out-of-network practices on subscription or membership pricing.
Two or more locations with shared overhead and consolidated reporting needs.
MD-led medical and surgical eye care, comprehensive and subspecialty alike.
Ophthalmologists holding an ownership interest in an ambulatory surgery center.
Integrated practices employing both optometrists and ophthalmologists under one entity.
We split your chart of accounts so the exam practice and the optical shop have their own revenue and direct costs. You finally see which side of the practice carries the margin and where overhead is being absorbed.
Frames, contact lenses, and accessories are real inventory. Lens lab fees are a major COGS line. We track all of it cleanly and reconcile against your practice management system so what you bought, what you sold, and what is on the wall all match.
VSP, EyeMed, Davis, Spectera, and the rest pay differently for exam services versus materials. Each has its own contractual adjustments. We reconcile EOBs cleanly so your real revenue (net of write-offs) is visible by payer.
Lab partners and frame vendors send statements that need to match your purchase records. We reconcile vendor statements monthly so disputes get caught before year end and credits do not get lost.
Once a practice has several doctors or several offices, one P&L stops answering the questions owners ask. We set up location tracking for each office and class tracking for each doctor in QuickBooks Online so each office has its own P&L and the group has a consolidated one, report production and collections by doctor for associate pay, keep each partner's capital account and draws separate, and record frames and lenses moved between offices as transfers rather than sales. Shared costs, like a central billing team or a management company fee, are allocated on one basis you choose and applied the same way every month.
Ophthalmology practices carry income an OD practice never sees: global surgical periods that straddle a month end, facility fees, co-management splits with referring ODs, and K-1 income from an ASC ownership interest. Each is taxed differently from professional fee income, and each needs its own line rather than being swept into one revenue account.
Intravitreal injections and other buy-and-bill drugs are high-cost inventory with their own reimbursement mechanics. We track acquisition cost against reimbursement by drug, so you can see which are margin-positive and which are being administered at a loss.
Edgers, autorefractors, OCTs, fundus cameras, and slit lamps are real capital investments. We track depreciation properly, and PizzelloCPA, PLLC, our affiliated CPA firm, handles the Section 179 versus bonus depreciation choice, or we coordinate with your own CPA.
We never need access to PHI to do bookkeeping. We separate clinical and financial data by design and offer a Business Associate Agreement on request.
Optometric services are SSTB so the QBI deduction phases out fast. The S-Corp self-employment tax savings still pencil out for most ODs. We benchmark reasonable comp against AOA and BLS optometrist wage data.
Day-to-day optometry bookkeeping is handled by your dedicated bookkeeper. The tax judgment calls, like inventory method, depreciation elections, and reasonable comp, sit with PizzelloCPA, PLLC under a separate tax engagement (or with your own CPA), and Surge adds a licensed CPA's review of every monthly deliverable. The books and the tax work are coordinated, so you are not chasing two vendors.
Crystal PM, RevolutionEHR, OfficeMate, Eyefinity, MaximEyes, Compulink, and similar platforms. We pull the financial data into QuickBooks Online cleanly so your software stays the system of record for clinical, and QBO is the system of record for finance.
Every package includes a dedicated bookkeeper, monthly reports, and tax-ready books. Surge adds a licensed CPA's review of every deliverable (PizzelloCPA, PLLC).
Solo OD, exam books, basic optical, vision insurance
Optical inventory, multi-payer EOBs, equipment tracking
Multi-doctor, multi-location, partner draws, dashboard
Yes. Exam revenue, exam direct costs, optical revenue, and optical COGS each sit in their own lines so you can see the margin profile of each side of the practice. Most ODs are surprised at how different the two pictures look.
We track inventory in QuickBooks Online and reconcile against your practice management system monthly. Frame inventory in particular needs care because of board credits, returns, and aging stock.
Yes. Each payer has different reimbursement rules for exam vs materials and different contractual adjustments. We reconcile EOBs against deposits and split the revenue cleanly by payer.
Yes. Optometric clients can request a BAA during onboarding. We never need access to PHI to do bookkeeping; financial data is segregated from clinical records by design.
Usually yes once profit clears about $80,000. Optometric services are SSTB so the QBI deduction phases out, but the self-employment tax savings on owner draws are still significant. We benchmark reasonable comp against AOA and BLS data during onboarding.
Yes. We pull the financial data from your practice management system into QuickBooks Online so your software stays the system of record for clinical and inventory.
Yes. Multi-location ODs need consolidated reporting plus location-level P&Ls so you can see which location is driving margin. We set up location tracking for each office in QuickBooks Online, with class tracking for each doctor, to give you both views.
Yes. A group needs its books to show what each doctor produces and collects, what each office earns, and where each owner stands. We report production and collections by provider, keep partner capital accounts and draws separate, and give you office-level and consolidated P&Ls in QuickBooks Online. Buy-in and buyout terms are set by the partners and their advisors; we record them in the capital accounts once they are final.
Each office keeps its own frame and lens inventory in the books. When stock moves from one office to another, we record a transfer, not a sale, so each office's cost of goods and optical margin stay accurate and the group total is not counted twice.
Most ODs need both layers, and we coordinate both. Your dedicated bookkeeper handles the monthly work: transactions, vision insurance reconciliation, optical inventory, and clean financials. PizzelloCPA, PLLC, our affiliated CPA firm, provides the tax judgment under a separate engagement: depreciation elections, S-Corp reasonable comp, and the return itself. Surge adds a licensed CPA's review of every monthly deliverable. ODs searching for an optometrist accountant are usually looking for exactly this combination, without paying CPA-firm rates for routine bookkeeping.
Both. The exam-versus-optical split, vision plan reconciliation, and equipment depreciation work the same way for an MD practice. Ophthalmology adds surgical income with global periods, facility and co-management fees, buy-and-bill drug inventory, and often K-1 income from an ASC interest. We handle the bookkeeping for all of it, and PizzelloCPA, PLLC handles the tax treatment of the surgical income and the ASC interest under a separate tax engagement.
The K-1 from an ASC is separate from your practice income, and whether it is passive or non-passive depends on your involvement, which changes the tax outcome materially. We keep it out of practice revenue so your practice P&L stays honest, and PizzelloCPA, PLLC handles the character determination at tax time.
Yes. We are a fully remote firm and work with ODs and optical clinics nationwide, including California, Texas, Florida, and New York. Everything runs through QuickBooks Online and your practice management system, so your location never limits the engagement.
Solo practices without optical usually start at our $199/mo Starter tier. Practices with optical retail or multiple payers usually land in Grow ($349/mo) or Surge (custom). Every engagement is led by Andrew Pizzello, CPA, and Surge adds a licensed CPA's review of every deliverable.
We benchmark our work against primary sources, not opinion. Some of the references we coordinate with for optometrists & ophthalmologists engagements:
S-Corp planning, reasonable-comp analysis, and tax strategy are performed by our affiliated CPA firm, PizzelloCPA, PLLC, under a separate engagement (see PizzelloCPA’s tax services for optometrists & ophthalmologists). For legal questions, we coordinate with your attorney.
Accounting for optometry groups · Year-end bookkeeping for private practices · Optical shop and contact lens inventory accounting · Vision plan reconciliation (VSP, EyeMed)
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We serve the full private practice ecosystem. Therapists & Counselors, Veterinarians, Nurse Practitioners, Physical Therapists, Psychologists & Psychiatrists, Audiologists, Nutritionists & Dietitians, Acupuncturists, Speech-Language Pathologists, Dentists, Behavior Analysts (BCBAs), and more.
Book a free 30-minute consult. Bring a recent VSP or EyeMed remit and a current frame inventory snapshot. We'll tell you what's working and what's hiding margin.
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